Shampoos are the second largest category in personal care and the second largest category in personal cleaning and hair care. The main function of the shampoo is to clean /condition the hair, giving the hair a pleasant smell. A typical shampoo consists mainly of water, a primary surfactant, one or more co-surfactants, and a soluble salt. Add other ingredients for thickening, fragrant, preservative and conditioning.
The term shampoo dates back to 1762 and comes from Hindi, meaning massage and penetration. British hairdressers boil the shaving soap in water, then add herbs to make the hair shine and scent. Kasey Hebert was the first known shampoo maker and the origin of the shampoo is due to him. In 1914, an advertisement for Canthrox shampoo in American Magazine showed young women in the camp using Canthrox to wash their hair in the lake. In 1914, Rexall’s magazine ads featured Harmony Hair Beautifier and Shampoo.
Hans Schwarzkopf developed his first shampoos in Berlin in 1903. In 1927, he introduced the first shampoos to the market and opened the first barbershop training center, the Hair Hygiene Institute.
Current shampoo usage varies by region, with Europeans washing their hair three times a week on average. There is only a quarter of shampoo per day. In contrast, 80% of North Americans and 90% of Japanese wash their hair once a day.
The main shampoo segments include:
2 in 1 conditioning
Current shampoo trends:
Sulfate-free. Sulfate-based surfactants were reported to promote hair color fading and be more irritating. Sulfate based formulations, however, can be very mild if formulated correctly.Silicone-free conditioning
Shampoos infused with natural oils
Dry shampoos. The dry shampoo category has gone from 1% of all new shampoo products in 2009, to 5% in 2014, according to Mintel.
Less shampooing due to concerns of over stripping hair and exposure to chemicals (“no poo ”)